We’re Emma and Ed, founders of LittleWildingCo and parents who decided that starting a clothing brand while juggling full-time jobs, a two-year-old, and a six-month-old was a perfectly sensible idea. 

LittleWildingCo was born somewhere between late-night feeds and early-morning chaos, fuelled by our love of fashion and the realisation that styling our kids had become one of the unexpected joys of parenthood. With Emma’s fast-fashion buying experience and Ed’s design background, we wanted to create clothes that capture the wild, wonderful energy of raising little humans, bold pieces made for crawling, climbing, spilling, tumbling and everything in between.

LittleWildingCo is our celebration of the beautiful mess of family life, and we are so excited and proud to share our first collection with you. We create standout kidswear for the little ones who never sit still and the parents who love their wild energy.